Digital Marketing

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Digital Marketing

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Digital Marketing is the cultivation, inspiration, and involvement of the marketing, advertising, and media communities. Moment's traditional marketing models are changing into digital frames powered by digital practices and tools. Digital Marketing leaders are facing a barrage of new challenges around accession, retention, and fidelity due to evolving client behaviors and the accelerating shift towards e-commerce due to the epidemic. Sense check approach with like-minded industry experts, sharing insight on business-critical challenges and disruptive technology and driving your industry forward collaboratively.

With the compelling use of digital media & further growth in technology, Digital Marketing is a platform for ENGAGEMENT that puts consumers highlighting the brands as an 'Enabler'. It is not only about when, how, & who can be reached, it is what the customer can perform with that. It is about content that enables seamless delivery interaction &across all the media. It deals with an ideal program to discover, discuss, & exchange strategies on digital marketing engagement, global best practices, and case studies for marketers. The conference brings together Strategists, Media, and Marketing Experts, to deliver & share the best practices that frame the digital marketing landscape with like-minded professionals as Summit participants.

Digital marketing evolved in resolving business critical challenges and driving the industry forward with new connections, business trends, key takeaways, new partnerships, insights, and new technologies. Digital marketing employs some of the same principles as traditional marketing and is frequently regarded as a novel way for businesses to approach consumers and comprehend their behavior. Companies' strategies frequently combine traditional and digital marketing techniques. However, it has its own set of challenges, including implicit bias.

Types of Digital Marketing

Digital marketing is a type of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Digital marketing campaigns became more common as digital platforms became more integrated into marketing plans and daily life, and as people increasingly used digital devices instead of visiting physical stores, employing a combination of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, and social media marketing. Digital marketing includes non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback and on-hold mobile ring tones. The expansion of digital marketing into non-Internet channels distinguishes it from online advertising.

  • Website Marketing - A website serves as the hub for all digital marketing activities. It is a very powerful channel in and of itself, but it also serves as the medium for a variety of online marketing campaigns. It must be fast, mobile-friendly, and easy to use.
  • Pay-Per-Click Advertising - Marketers can reach Internet users through pay-per-click advertising on a variety of digital platforms. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook to display advertisements to people who are searching for terms related to their products or services. These campaigns can target users based on their specific interests or location, or they can segment users based on demographic characteristics (such as age or gender).
  • Email Marketing - Email marketing is still one of the most effective digital marketing channels. Many people associate email marketing with spam, but this is not the case. Businesses can use this type of marketing to reach out to potential customers and anyone who is interested in their products. Many digital marketers use all other channels of digital marketing to acquire leads for their email lists, and then use email marketing to convert those leads into customers.
  • Social Media Marketing - The primary goal of a social media marketing campaign is to increase brand awareness and social trust. As you gain experience with social media marketing, you will be able to use it to generate leads as well as a direct marketing or sales channel. Promoted posts and tweets are examples of social media marketing.
  • Affiliate Marketing - Affiliate marketing is one of the oldest forms of marketing, and it has been revitalised by the internet. Influencers use affiliate marketing to promote the products of others while earning a commission on each sale or lead generated. Many well-known corporations, including Amazon, have affiliate programmes that pay out millions of dollars to websites that sell their products.
  • Video Marketing - YouTube is one of the most widely used search engines in the world. Many people use YouTube to learn something new, read a review, or simply unwind. You can use a variety of video marketing platforms to run a video marketing campaign, including Facebook Videos, Instagram, and even TikTok. Companies that use video in conjunction with SEO, content marketing, and larger social media marketing campaigns have the most success.
  • SMS Messaging - SMS or text messages are used by businesses and nonprofit organisations to notify customers about new promotions or to provide opportunities to interested customers. Political candidates running for office also use SMS message campaigns to spread positive information about their platforms. Many text-to-give campaigns now allow customers to pay or donate directly via text message as technology has advanced.

Digital marketing, as opposed to traditional marketing, which is static and frequently referred to as "one-way" communication, is a dynamic, ever-changing process. A billboard or print advertisement cannot allow customers to interact with a business, whereas digital marketing allows for two-way communication between a business and its current or prospective customers. Many people's screen time is at an all-time high these days. This reality is exploited by digital marketing, which uses the internet to promote business products and services. Businesses can ensure that their marketing efforts reach their customers by directing them to the places where they spend the majority of their time. For startups to enterprise businesses, a multifaceted digital marketing approach can result in significant commercial benefits. To name a few, a successful digital marketing strategy typically combines several methods, including online advertising, search engine optimization and marketing, social media marketing and management, and content creation.

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